Trump 2028? His team sells merchandise hinting US president might seek a third term

As the United States navigates through the turbulent reign of US President Donald Trump, the Trump Organisation has begun selling a new kind of red hats online. The team of the president is known for selling all sorts of merchandise.

What makes the recent sale different is that the red caps and hats featured the slogan “Trump 2028,” embroidered in bright white along the front. The Trump organisation are also selling T-shirts with the same slogan.

According to the website, the hats were listed for $50. “The future looks bright! Rewrite the rules with the Trump 2028 high crown hat. Fully embroidered with a snap closure in the back, this will become your new go-to hat,” the description reads.

The shirts, sold at $36, also feature the phrase “Rewrite the Rules.” When asked for a comment, White House press secretary Karoline Leavitt referred NBC News to the Trump Organisation “since it’s their website,” adding, “But it’s a cool hat and I suspect it will be highly popular!”

Trump’s son flaunts the merchandise

While the Trump organisation did not comment on the matter, his son, Eric Trump, shared a photo of himself wearing the hat alongside screenshots of emails from reporters inquiring about the merchandise.

The president and his supporters have often flirted with the possibility of Trump running for a third term. However, the Constitution of the United States forbids someone from being the president of the country for three terms.

A wonderful compliment! #NeverSayNever https://t.co/oJ9aGkLXWM

— Eric Trump (@EricTrump) April 24, 2025

Last month, in a telephone interview with NBC News, Trump responded to a question about whether he’d seek a third term, saying, “A lot of people want me to do it.”

“But, I mean, I basically tell them we have a long way to go, you know, it’s very early in the administration,” he added, but did not at any point deny that he was exploring the thought of running for another term in 2028. “I’m not joking,” the president exclaimed during the phone call, “But I’m not — it is far too early to think about it.”

When further asked if his advisers had presented him with a plan to bypass the presidential limit enshrined in the Constitution by the 22nd Amendment, Trump responded: “There are methods which you could do it.”